Sony FS 100

This is a PSA we produced in January.

Besides the fact that it’s very unusual for a PSA,  this is the first project we completed from start to finish with our new camera:  the Sony FS 100.

You may have heard some of the hype about the incredible quality of the video coming out of high end DSLRs  (still cameras that shoot video).  We have one  (a Nikon d7000) and the quality is in fact incredible.  But it is difficult to work with;  it has the form factor of an SLR, the audio has to be recorded externally and matched up to the video in post-production, and it is very challenging to hold the camera in any type of way.

The FS 100 from Sony has the same high quality sensor and imaging as the SLR cameras, with the form factor and features of a more standard cinema video camera.

The result:  amazing 1080P film like image quality, and the ability to shoot in a more conventional (flexible) manner.

Also in the mix:  lenses.

The FS 100 takes traditional classic lenses; the kind they don’t really make anymore.  We just happen to own over a dozen legendary Nikkor lenses from our days in still photography  (thank goodness I didn’t sell them!).

Now we have legendary optics coupled with a state of the art camera and over a quarter century of experience.  Check out the result below.  Some of this video was processed to look bad (like a flip camera), and much of it is shot in a strange party light.  Until recently, you couldn’t even shoot in this type of light.

More to come later.

And check back here often, we plan to post all of our interesting videos here as we wrap them.