Archive for April 2012

We just wrapped a quick video tour of the All Stars Project National Headquarters located on 42nd Street in Manhattan’s Theater District.

The object here is to convey a sense of the whirlwind of activity that takes place at the center simultaneously. All but two of the setups were shot during one 12 hour shoot day.

The camera we used was our Sony FS 100, all footage was shot in 1080P Cine Gamma. The lens used for most of the shoot was our 20mm Nikkor f 2.8 prime.

The video will be shown at a large fund raising event at Lincoln Center next week.

Here is the video:

All Stars 42nd Street video cut 3 April 26, 2012 from MultiMedia Video, LLC on Vimeo.

We just wrapped 19 how-to videos for Blinds To Go. The videos will be seen on the company’s new web site which is set to launch next week.

Blinds To Go wanted a competitive edge over the big box home improvement stores. The videos showcase the stores’ knowledgeable and friendly staff while providing how-to information for prospective customers.  We often work with non-professional talent.  Multimedia is becoming well known for getting professional performances from people who are not actors.  Take a look and judge for yourself.

MultiMedia shot all of the videos in 24P high definition using our new Sony FS 100 cinema camera.  We also used our cine-slider sideways dolly to give the videos a slight movement.  Take a close look; its subtle, but it does add  a tangible enhancement.

Editing and graphics were all done in house.

Here’s a sample video from the Blinds To Go web site: